This post is about Black Hills Federal Credit Union. I will explain my reasonings and my findings through a customer profile and persona. In addition, BHFCU is only recognized in South Dakota, Montana, and Wyoming. Black Hills Federal Credit Union is a not-for-profit organization. They offer many services. Including checking, saving, loans, and investments. It … Read more
Imagine this, a fake person made up of data. Weird right?!? Believe it or not, businesses make these “people”. It is called a customer persona. Essentially, they pull data from different resources and find their perfect customer. This helps them understand what they need to focus on when trying to hit the target market. In … Read more
As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more