In my experience, college courses aren’t the best source of skill building. Particularly as a person that learns in a hands-on environment. I’ve often felt like I was completing assignments more than actually learning. So, why is this class different? This course taught me the fundamentals of digital marketing, hitting all the main characteristics. Furthermore, putting an emphasis on how … Read more
Positive Review Analysis Review Collection Before going further into the post I would like to make it clear I used AI. Specifically ChatGPT as a digital tool. This blog showcases my ability to use prompts and find key words through reviews. Throughout this post I will show you the in depth process I used to … Read more
Positive Review Analysis Review Collection Analyzing Positive Review First Analysis The first thing I did was find Riddles Jewelry on Google Maps. Then I clicked the sort button under the reviews tab. I sorted the information to “highest ratings” category. Then I copied and pasted the reviews into ChatGPT along with the prompt: What are … Read more
This post is about Black Hills Federal Credit Union. I will explain my reasonings and my findings through a customer profile and persona. In addition, BHFCU is only recognized in South Dakota, Montana, and Wyoming. Black Hills Federal Credit Union is a not-for-profit organization. They offer many services. Including checking, saving, loans, and investments. It … Read more
Imagine this, a fake person made up of data. Weird right?!? Believe it or not, businesses make these “people”. It is called a customer persona. Essentially, they pull data from different resources and find their perfect customer. This helps them understand what they need to focus on when trying to hit the target market. In … Read more
As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand … Read more